Lola
Nothing to hide.
A digital experience designed for a feminine care brand built around transparency, simplicity, and trust. The goal was to create a clean, intuitive website that clearly communicates what’s in each product and where it comes from.
Clarified ingredient transparency
Simplified complex information
Built trust through design
The Challenge
Feminine care is often marketed without clear information about ingredients or sourcing. The challenge was to present complex product details in a way that feels simple, approachable, and easy to understand.
Designed to build trust.
The experience prioritizes clarity, using a minimal layout, soft color palette, and strong typographic hierarchy to let content lead. Subtle interactions help guide users without adding distraction.
Clarity through motion.
Creative product animations bring transparency to life, helping users better understand what they’re using and how it works. Motion is used intentionally to support clarity, not distract from it.
Extending
the brand.
First periods, explained clearly.
The First Period Survival Guide is a clear, easy-to-follow digital resource with detailed illustrations that help young readers understand their changing bodies, along with straightforward tips and a Q&A that answers real questions.
Keeping the brand on track.
LOLA’s brand guidelines define a sleek, simple system that captures the brand’s mission and visual identity, providing clear direction for consistent and flexible use.
Art directed for simplicity.
Soft, natural, and minimal
Product-focused compositions
Styling that reinforces clarity and trust
The Outcome
A calm, intuitive experience that helps people understand what they’re using and why it matters. Simple, open, and thoughtfully designed, it builds trust without overcomplicating things.
Designed to make transparency feel natural.