Canvaspop
Built to showcase creativity.
CanvasPop is a custom canvas printing company that turns personal photos into high-quality wall art. The brand was reimagined to bring more personality and flexibility to its online presence, moving beyond a static identity to better reflect the creativity of its products.
The result is a dynamic visual system that adapts across digital and physical touchpoints while remaining cohesive and recognizable.
Turned a rigid identity into a flexible system
Brought more personality into the brand
Connected digital and physical touchpoints
The Challenge
The original identity felt static and limiting, relying on a fixed system that didn’t reflect the range and creativity of the artwork it represents. The goal was to create something more flexible, allowing the brand to adapt across color, pattern, and composition while still feeling cohesive.
Breaking out of the expected.
The original brand felt static and limiting, relying on a fixed identity that didn’t fully reflect the creativity of the product. The goal was to create something more flexible and expressive, allowing the brand to better showcase the variety of artwork it produces.
A logo that adapts.
The logo was designed as a flexible system that can shift across color, pattern, and texture while remaining recognizable. This allows the brand to feel expressive and dynamic, reflecting the variety and creativity of the artwork it represents.
Designed to evolve without losing its identity.
How the system works.
A simple set of rules allows the identity to stay flexible while remaining recognizable. Color, pattern, and composition can shift, but always follow a consistent structure.
Built for digital.
The system was designed to scale across digital platforms, from web to social and marketing. A consistent use of color, typography, and layout creates a cohesive experience, while allowing enough variation to keep the brand feeling fresh.
Built for your feed.
Social content explores the flexibility of the system through color, composition, and messaging. Each post feels distinct, while still reinforcing a recognizable and cohesive brand presence.
Content is designed to work both individually and as part of a larger sequence, creating a feed that feels cohesive while still allowing each post to stand on its own.
Extending
the system.
The identity carries into physical applications, from packaging to large-scale environments. The same flexibility applies, allowing each piece to feel unique while still connected to the overall system.
The Outcome
The identity is built on a simple set of rules that make it easy to create new assets while maintaining consistency. Elements can shift and adapt, but always feel like part of the same system.
A system designed to evolve with the brand.