DaVita
Helping people find what fits.
A campaign look and feel created to simplify complex healthcare information and help employees find the options that work best for them. Built around the idea of “Find Your Fit,” the concept speaks to both personal choice and beneFITs, using a visual language that breaks information down into simple, approachable pieces.
Broke information into simple, digestible pieces
Used color and shape to guide understanding
Connected personal choice with beneFITs
The Challenge
Healthcare and benefits information is often dense and difficult to navigate. The goal was to present complex content in a way that feels lighter, more approachable, and easier to understand, helping people quickly find what fits their needs.
Where fit comes together.
“Find Your Fit” works on two levels, encouraging employees to choose what fits their needs while reinforcing the idea of beneFITs. The concept is supported visually through stacked shapes inspired by building blocks, representing how information can be broken down and built back up in a way that’s easier to understand.
Putting the pieces together.
Bold DaVita colors and stacked shapes organize content into clear, manageable sections, creating a sense of structure without feeling rigid. Paired with direct, supportive messaging, the system brings key information forward through short headlines and clear calls to action, making it easy to understand what matters and what to do next.
Clarity on screen.
Digital touchpoints are designed to surface key information quickly and clearly. Structured layouts, bold color, and stacked shapes guide users through content, while short headlines and clear calls to action make it easy to understand what matters and what to do next.
Piece by piece.
Print materials break complex information into simple, approachable sections. Bold color and stacked shapes create a clear visual hierarchy, guiding readers through content in a way that feels structured, easy to follow, and approachable.
Keeping it human.
Photography is friendly, relaxed, and human, helping balance the bold color and graphic shapes. This keeps the experience approachable and reinforces a sense of ease and confidence.
Beyond the basics.
The campaign extends into everyday items, using color, shape, and messaging to bring “Find Your Fit” into daily routines in a simple, approachable way.
The Outcome
A colorful, approachable campaign that helps employees better understand their beneFITs and choose what works best for them. By breaking information into smaller, structured pieces and pairing it with a friendly visual tone, the work reduces overwhelm and makes it easier to take action.
Find what fits, and feel good about it.