Mood Board
A visual collage that captures the overall aesthetic, tone, and inspiration for a brand. It typically includes images, colors, textures, and design elements that evoke the desired look and feel.

Primary Logo
The main visual representation of a brand, designed to be the most recognizable and frequently used mark. It often combines text (wordmark) and/or an icon.

Curated Color Palette
A thoughtfully selected set of colors that defines the brand’s visual identity. It often includes primary, secondary, and accent colors to ensure flexibility and consistency across designs.

Typography Selection
The chosen typefaces that reflect the brand’s personality and ensure readability. This includes primary fonts for headlines, body text, and potential accent fonts.

Brand Style Board
A comprehensive visual guide that outlines the key design elements of a brand. It consolidates the logo, color palette, typography, imagery style, and other design assets to ensure cohesive branding.

Final Design Files
Deliverables provided in multiple file formats (e.g., .AI, .EPS, .PNG, .JPG) to ensure the designs are versatile and suitable for both print and digital use. These files are organized for easy access and implementation.